My opinion counts.

So I got a survey from Arbitron in the mail the other day. Item ten says, “Please use the space below to tell us any comments you have about TV or radio.”

I replied, “I rarely see my interests reflected in a radio station’s playlist. I am also dismayed by the fact that stations only play what they think people will remember. Oldies radio has morphed into hits of the 60s and 70s (and even 80s!), so we never hear Elvis or Buddy Holly anymore.”

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2 thoughts on “My opinion counts.

  1. bob atkins says:

    Agreed. Internet radio has amplified the efforts of pirate radio and college radio over the last decade, to a point where the ‘average listener’ is anything but.

    I’d hazard a guess that the only true music research that would be worthwhile would be tracking online purchases and perhaps quietly monitoring torrent sites for trends and tastes.

  2. Jonathon says:

    I guess my beef with the whole process is that record labels act like they don’t know who’s buying their products. Tell me what kind of business doesn’t know its customer base? It’s all hogwash; they know what they’re doing. They don’t need Billboard to tell them how many records are selling or what’s getting airplay.

    Ratings are just like grades in school, only to compare and congratulate.

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